Hiv And The United States Essay - 1288 Words

According to recent statistics from the Centers for Disease Control, approximately 1.2 million individuals in the United States have HIV (about 14 percent of which are unaware of their infection and another 1.1 million have progressed to AIDS. Over the past decade, the number of HIV cases in the US has increased, however, the annual number of cases remains stable at about 50, 000 new cases per year. Within these estimates, certain groups tend to carry the burden of these disease, particularly the gay, bisexual, and men who have sex with men (MSM) and among race/ethnic groups, Blacks/African American males remain disproportionately affected. (CDC) Being that Blacks/African AMericans make up only 12 percent of the UNited States population, they account for about 44 percent of new HIV infections annually. It is estimated that at least 280,000 Black/African American men and women have died since the the epidemic began. Another race/ethnic group also disportionately affected by HIV/AIDS are Hispanics/Latinos. They make up about 15 percent of the United States population and account for 21 percent of new annual HIV infections. In total both minority groups makes up about 65 percent of HIV/AIDS cases. The likelihood of an African American or Latino male or female contracting the viruses are twice that of their white counterparts (CDC). Popular culture and mainstream media offer misleading and erroneous explanations for drastic dissimilar impact of HIV/AIDS in minority groups. OneShow MoreRelatedThe Role Of HIV In The United States866 Words   |  4 Pagespeople living with HIV in the United States (2017). The southern region of the United States continues lead the country in rates of new HIV infections (CDC, 2017). Jacksonville, Florida is among several southern cities reporting disproportionately high numbers of new HIV infections (ADSVu, 2017). In 2014, there were 6,553 individuals living with HIV in Jacksonville, Florida and 309 new infections were reported in 2015 (ADSVu, 2017). There is some good news in the fight against HIV. Between 2005 andRead MoreHiv / Aids And The United States1559 Words   |  7 PagesAlthough HIV/AIDS affect people worldwide some areas of the United States are more drastically affected by it. The United States is the third country with the largest population having HIV/AIDS. In the U.S. alone there is more than one million individuals living with this disease. However HIV/AIDS is more prominent in the southern half of the United States, but more specifically in urban areas where people of color are more prone to live in. HIV/AIDS affects people of color living in these areasRead MoreHiv And Its Effects On The United States1440 Words   |  6 Pagesimmunodeficiency virus, also known as HIV infections in the United States and two thirds of all sexually transmitted diseases (STD) occur among young people under the age of 25 (Starkman, Rajani). It’s estimated that by the end of high school, nearly two thirds of Americanâ€℠¢s youth are sexually active, and one in five has had four or more sexual partners (Starkman, Rajani). Despite these alarming statistics, less than half of all public schools in the United States offer information on how to obtainRead MoreHiv / Aids : An Epidemic Of The United States1986 Words   |  8 PagesHIV/AIDS is an ongoing epidemic in the United States. The African American population is greatly affected by this due to high risk behaviors such as, unprotected heterosexual contact, injection drug use, unprotected sexual contact, multiple sexual partners and fear of disclosing sexual orientation. There is a great need to provide effective HIV/AIDS prevention education materials to the population, in particular those in the African American population. Prevention education programs, based onRead MoreThe Prevalence Of Hiv During The United States891 Words   |  4 PagesIntroduction The prevalence of HIV in prison populations has been a growing concern as the number of infected prisoners is nearly double that of the general adult population. HIV in prison settings is a serious issue not only in the U.S but worldwide due to the commonality of high risk-behaviors among all prison populations such as rape, drug use and needle sharing, tattooing and unsafe sex practices. This makes prisons a breeding ground for the onward transmission of HIV due to the over crowdednessRead MoreHiv Research Paper808 Words   |  4 PagesWhich Populations in the United States Today, are at the Highest-Risk of HIV Infection? In the United States (US) there are currently 1.2 million people infected/living with the Human Immunodeficiency Virus (HIV). The HIV epidemic in the US is concentrated in the following at risk populations and geographic area: (1) Gay, bisexual, and other men who have sex with other men of all races/ethnicities (high burden of HIV among Black gay and bisexual men), (2) Black women and men, (3) Latinos/LatinasRead MoreEffects Of Reduction Of HIV1296 Words   |  6 PagesReduction of HIV through PrEP on African American MSM Introduction Sexual Transmitted Infections’ (STI) are a significant health problem worldwide despite being neglected from the stigma and taboo associated with it. There are over 25 diseases that can be transmitted through sexual activity. Many STIs are unnoticeable as a result of the symptoms being asymptomatic and the stigma that is attached to getting an STI would discourage an individual from getting treatment. These infections could leadRead MoreHistory Of Acquired Immune Deficiency Syndrome1272 Words   |  6 PagesThe history of Acquired Immune Deficiency Syndrome in the United States starts in 1981, the year it became recognized by country as an official new strange disease. By 1982 it was recognized as Acquired Immune Deficiency Syndrome (AIDS). It started in San Francisco, with five young homosexual men, they were presented with Pneumonia (PCP). As the year went on there were more reports of homosexual men presenting PCP and some of them were diagnosed with PCP and Kaposi ´s S arcoma (KS). Others reportsRead MoreHiv Prevention Is A Preventable Disease1062 Words   |  5 PagesToday, as we must know HIV is still spreading around the world and neither a vaccine nor a cure exists. The prevention of the disease remains the main key of the strategy to stop the epidemic. The most common mode of HIV transmission is sexual contact; therefore, HIV prevention is closely linked to the sexual and reproductive health of men and women. Effective prevention programs include interventions that promote sex abstinence, delay sexual initiation, maintain a mutually faithful partner, limitRead MoreThe Center For Disease Control And Prevention1562 Words   |  7 Pagesgetting HIV through sexual intercourse by more than 90% and by more than 70% among populations who inject drugs when taken regularly. Gay or bisexual men increase their chance of being exposed to the virus if they have had anal sex without a condom, been diagnosed with an STD during the past 6 months or are in a relationship with an HIV-positive partner. The 2014 HIV in the United States: At A Glance report states, â€Å"†¦ an estimated 44,073 people were diagnosed with HIV infection in the United States†

Life of Saint Ambrose Essay - 3634 Words

Saint Ambrose of Milan Introduction â€Å"Sanctity is development of initial grace which God gives in the first place; it is a process.† The saints are our examples in living our Christian faith into our lives. They lived their lives in conformity with the will of God. These people are also like us who endure the difficulties and challenges of becoming a true authentic disciple of Jesus Christ. â€Å"Saints are not born; they’re made from a lifetime of processing in the Spirit.† All of us can become saints they are just ordinary people like us but their faith makes them extraordinary and by practicing and living the teachings of God in their day to day lives. The saints are our models of holiness and virtues into our lives as a pilgrim in this†¦show more content†¦Ambrose of one of the fathers of the Church was born in Gaul around 334. His father was the prefect of Gaul. He received the name Aurelius Ambrose, as derived from the gems of his mother to which his mother belong and the secon d is his father..His father also named Ambrose was Praectorian Prefect of Gaul; he was a Christian and one of the most highly placed officers of the Empire. He was the third child in the family, a sister Marcelina, and a brother Satyrus having been born before him. There was a story when he was a child. One day when Ambrose was still an infant, the nurse who was watching his cradle in the court of the prefect’s palace was astonished to see a swarm of bees swoop down and rest upon his eyes and lips of the sleeping child. Frightened, she called to some of members of the household who were walking at a little distance. They came, and Ambrose’s father and mother, and even his sister Marcellina, saw the bees enter and leave the mouth of the child without disturbing him. The bees then flew off and were lost in the blazing sun, as Ambrose’s father exclaimed. â€Å"This child is destined for great things.† This story of Ambrose symbolizes the future eloquen ce as a bishop of the Milan and his deeds in the leading the sheepfold of the Church. It shows the important role of St. Ambrose in the Church as a father and servant to God and to His people during his time. The father of St. Ambrose died in a battle. After theShow MoreRelatedWhat Was Ambrose s View On Free Will And Grace?1507 Words   |  7 PagesWhat was Ambrose’s view on free will and grace? Prior to the Augustine and Pelagian war on free will versus grace, there was a Milan bishop with not quite clear beliefs, but a definite point of view. Many believe Saint Augustine of Hippo was highly influenced by Saint Ambrose of Milan and would therefore assume an exact belief correlation, though it does not seem quite true. Augustine would argue that humans are flawed and dependent. Within his book On Grace and Free Will, Augustine states, â€Å"So nowRead MoreSaint Augustine Of Hippo And Saint Thomas Aquinas1590 Words   |  7 Pageshave transformed, faded, and attempted to bring concrete answers to questions regarding human life. Saint Augustine of Hippo and Saint Thomas Aquinas are considered to be the greatest of their times, and are influential in understanding current Christian Church teachings along with philosophical teachings in general. The keystone work of Saint Augustine must be his very personal Confessions while Saint Thomas Aquinas’s keystone work must be his renowned Summa Theologiae. These two works are regardedRead MoreThe Augustine s Search For God1740 Words   |  7 PagesThe Impact of Individuals in Augustine’s Search for God Saint Claire of Assisi once said â€Å"We become who we love. Who we love shapes what we become.† This idea of being affected by others was chronicled and thoroughly explored in Saint Augustine’s Confessions, a personal reflection with the goal of humbling himself before God. In his recounting, Augustine describes his personal relationships and the success and failure that accompany therein both before and after embarking on his spiritual journeyRead MoreEssay about St. Augustine916 Words   |  4 Pages Saint Augustine of Hippo Theologians, Biblical scholars and Christians all over the world often wrestle with two extremely important questions about their faith. These questions are, quot;What is God like?quot; and quot;How should we live in response to God?quot; Some feel that we need others to direct us, some feel we need them to challenge us, but everyone agrees that we need others. That is exactly how Saint Augustine struggles to find his faith and beliefs. He found it extremely difficultRead MoreSt. Augustine s Life1283 Words   |  6 PagesMany saints were first some of the most frequent sinners. How could a leopard rub off all of his spots? Can people truly change their ways? Stories of conversion may seem unlikely, but for some they are pure fact. One of the most renowned stories of conversion is the one of Saint Augustine. Saint Augustine of Hippo by his own omission started his life in a circle of lust, pride, and vanity. He says in his book Confessions, â€Å"here proud, there superstitiou s, everywhere vain.† Saint Augustine’sRead MoreAugustine Of Hippo ( 354-430 )1464 Words   |  6 Pageshe led a crazy and immoral lifestyle. A driven professor of rhetoric, Augustine’s had lofty worldly goals and a weak sense of conscience. His intense drive to be successful would later create a major problem for him when trying to fully give his life to God. At an early age, Augustine began thinking his mother’s strong sense of Christianity was too uneducated for him. Because he was used to his scholarly readings, he found the Bible to be written in an extremely unsophisticated way. This, alongRead MoreSt. Augustine of Hippo, Bishop and Theologian Essay1693 Words   |  7 Pagesdiscovered that Christianity was a suitable religion for a philosopher. Finally, via Bishop Ambrose, Augustine converted to Christianity in 386. Later, he wrote books such as – Confessions, The City of God, and De Doctrinia (On Christian Doctrine) – along with many others. He ultimately became a great Christian ambassador. St. Augustine was and still is a great Christian influence in what he said and did. Saint Augustine (354-430) was born on November 13, 354, in Tagaste, North Africa (now Algeria)Read MoreEssay on Saint Augustine970 Words   |  4 Pages Saint Augustine was born on 354 CE in Tagaste, Africa. His given name was Aurelius Augustinus. His father was Patricius, a pagan who was baptized Christian before he died, and his mother was Monica, a baptized Christian with an influential role in the life of her son. Augustine is regarded as one of the most intelligent Christian theologians and bishops of all time. His works and actions have left a major imprint on the Church and its doctrine. As a boy, Augustine was not baptized andRead MoreSaint Augustine Was Not Always A Saint910 Words   |  4 PagesNicolas B. Midyett DR. Aaron Margolis 0204 5/december/2016 Augies Struggles Saint Augustine was not always a saint. The first three chapters of the confessions are his story of before he became a catholic and the struggles that kept him from finding Christ. His first struggle to find God was his own desire to question everything logically, next is his time with the manachern cult, and last but not least was his lust for women. Augustine is just like every human being he was just strugglingRead MoreSaint Augustine s Life Of Augustine1679 Words   |  7 PagesSaint Augustine The Life of Augustine Augustine was born in North Africa in AD 354 in the city of Thagaste. His father, Patricius, was a pagan and his mother, Monica, a devoted Catholic who relentlessly prayed for her son s salvation. Saint Augustine of Hippo wrote Confessions between AD 397 and AD 398. He is regarded as a great theologian, philosopher, and one of most prolific Latin author s of many works. Augustine was schooled at Tagaste and Madaura and later at Carthage where he became interested

Reflection to music and human body Essay Example For Students

Reflection to music and human body Essay First, the volume of sound we hear depends on the amplitude of sound wave we receive. There are two factors, namely distance from the sound source and the path sound travels. Absorption occurs when sound travels in the air as well as hits on every object, which leads to reduction of wave amplitude same with the amount of absorption. In short, farer we are from the source, sound deteriorates more; more reflection occurs, more extent in which the volume decreases due to objects hit and distance traveled. That is why there are more speakers behind the balcony seats than the back side than the front in theatres and halls: direct sound from the stage is much weaker where listeners stay far from the stage. Humans, especially the ones who love music much, demand great quality of music. We build theatres and music rooms of special shape to allow better enjoyment of music: we produce high-technology well-designed headphones to allow best transmittance of music to our auditory system, we develop portable music devices such as MPH and pod to allow music experience at anytime. But why does everybody incline to music so much that we do such many things to improve our music enjoyment? Researchers have yet to find out the reason. But according to investigations and studies humans have done till now, it has been discovered that he regions in brain that are activated by music are more or less the same as those linked to other blissful stimuli such as sex, food and drugs. Blood flow in the brain bounces to swells of music in areas linked with emotion, reward and arousal. Our body and emotion can easily be initiated by music, no matter what type it is. The relationship between body and mind has been studying and discussing over centuries. Humans have an innate to engage with music. Music influences human secretly that many of us have our emotion and feeling changed before noticing that it is due to the surrounding rhythms. When hearing strong beats, we feel like our heart is fiercely beating with them as if something invisible is hitting it; our skin is likely to bob like a float in the sea as if thousands of tiny droplets are dropping on our body; our necks and shoulders move naturally to present the beats with their movement. When listening to melodious rhythmical flow, our index and middle fingers move like ballet dancers; our muscles are relaxed and our eyes tend to close slowly; our whole body is immersed into the comfortable and relaxing atmosphere. Humans sensation to music is very fine but strong. All of the reactions are so reflex and natural that we Reflection to music and human body By Kong-Sang every human being. People feel Joyful and pictures beautiful images under the influence of light-hearted pop songs; feel warmed because of soft slow classic love songs; feel excited when listening to arousing National Anthem. Actually, our emotion changes follow two factors: the melody itself and the message it transmits. Actually, after realizing that our emotion is tightly bonded with music, we can apply music on our daily life such as emotion regulation or even disease healing. For instance, positive and happy earmarks reduce anger or cheer one up in the presence of depression. According to an experiment performed by McNally-Agony, a psychologist from the University of Montreal, people are likely to report having more positive affection after an armor has struck than they had before. .u60db106cc086a143b290b3c2bb02c1be , .u60db106cc086a143b290b3c2bb02c1be .postImageUrl , .u60db106cc086a143b290b3c2bb02c1be .centered-text-area { min-height: 80px; position: relative; } .u60db106cc086a143b290b3c2bb02c1be , .u60db106cc086a143b290b3c2bb02c1be:hover , .u60db106cc086a143b290b3c2bb02c1be:visited , .u60db106cc086a143b290b3c2bb02c1be:active { border:0!important; } .u60db106cc086a143b290b3c2bb02c1be .clearfix:after { content: ""; display: table; clear: both; } .u60db106cc086a143b290b3c2bb02c1be { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u60db106cc086a143b290b3c2bb02c1be:active , .u60db106cc086a143b290b3c2bb02c1be:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u60db106cc086a143b290b3c2bb02c1be .centered-text-area { width: 100%; position: relative ; } .u60db106cc086a143b290b3c2bb02c1be .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u60db106cc086a143b290b3c2bb02c1be .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u60db106cc086a143b290b3c2bb02c1be .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u60db106cc086a143b290b3c2bb02c1be:hover .ctaButton { background-color: #34495E!important; } .u60db106cc086a143b290b3c2bb02c1be .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u60db106cc086a143b290b3c2bb02c1be .u60db106cc086a143b290b3c2bb02c1be-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u60db106cc086a143b290b3c2bb02c1be:after { content: ""; display: block; clear: both; } READ: Music and Teenagers EssayRegarding healing diseases, music functions well and has been being used in plenty of areas. As an example, music therapy helps children with attention, communication and abnormal behavior. There are often various kinds of musical instrument in a therapy room, in which the patients can find one that they are able to adapt to. The therapist either plays a guitar or piano to keep the surrounding peaceful and comfortable. It is reported that music with Joy can effectively deal with mood disorders. Apart from mental problems, appropriate music can also help with physical diseases. One common example would be performance of rhythms in curing heart disease. Some music reduce heart rate and blood pressure in humans. For patients with coronary heart disease, this would be a great benefit. But as the impacts on different patients are not exactly the same, this healing method has not been commonly used in hospitals yet.

Virtual Systems and Multimedia †Free Samples to Students

Question: Discuss about the Virtual Systems and Multimedia. Answer: Introduction Technology coupled with globalisation has led to tremendous completion and emergence of opportunity. With growth and development of various industries around the world almost all industries stands to benefit(Guidi, 2010). Virtual Reality and Augmented Reality development has been the most prominent innovation of all time in technology. Fashion industry stands to benefit from tremendous opportunities created by virtual reality and augmented reality. In Australia innovations in this domain with their application has led to development of tremendous opportunities with leading fashion retailers adopting such trends(Altberg, 2007). Large fashion Companies are integrating various types of VR along with AR trends such as to extend core competencies within their industry. These technologies are enabling competitive advantages for these companies such that they are able to attract larger consumers towards their products. The scope of this report deals with various strategies with variable and static product line(Spreer, 2014). It deals with short term along with variable business model along with certain recommendations for the business plan. Strategy needs to be developed and accommodated for creation of product lines in the new fashion business. Cost calculation and product road map is integral for understanding the success of the business plan and its value creation(Castronova, 2008). VR and AR integration for a Company needs to be strategized such that appropriate product development can be attained. Success of a fashion firm while integration VR and AR has to be done in accordance to developed strategic fit to generate greater customer attention. In order to launch a MVP for validating and generating demands, a short term strategy needs to be created. The short term strategy needs to be aimed at virtual commerce strategy(Dholakia, 2009). For each application a differentiated personal customer experience needs to be created. The primary focus is to advertise and attract people towards transformation of their experience. Mission: The primary mission of the organisation will be catering to customer satisfaction Vision: The vision of the Company is focused on rendering unique product interface. Goals: Goals of the Company are focused on creation profitability, employee engagement and customer engagement. Objectives: Primary objective for the Company are focused on high quality product with AR and VR technologies. Strategies: All strategies of the Company will be focused in blending customer experience into VR and AR technologies. Tactics: There will be various tactics implemented by the Company for extending their capabilities and core competencies. In order to develop achieve goals for the study, it becomes critical to apply hypothesis for the study. There will be two hypothesis that will be assumed for the study, one comprises of Null Hypothesis (H0) and another is Alternate Hypothesis (H1). Null Hypothesis for this study encompasses that AR and VR does not impact retail sales in fashion of the firm and Alternate Hypothesis aims at establishing VR and AR impacts retail sales of fashion industry(Edeker, 2007). For success of any product, it becomes essential to establish cost benefit analysis for the product. The following includes cost benefit analysis for integrating AR and VR into fashion products of the firm for short term activities(Gaos, 2008). Month Cost Benefit January 50,000 450,000 February 80,000 500,000 March 90,000 290,000 April 110,000 330,000 May 95,000 310,000 June 120,000 410,000 July 105,000 340,000 August 130,000 350,000 September 60,000 210,000 October 70,000 260,000 November 80,000 310,000 December 130,000 510,000 Longer Term Strategy to iterate the product with additional features and to develop a viable business model The longer-term strategy for the firm will be to iterate products with features that become trends in the industry. Including new features with functionalities will allow greater customer attraction(Guven, 2009). There is tremendous amount of competition in the fashion industry with VR along with its sister technology AR offering opportunities for shoppers in their retail experience. It might offer application with technologies, which have capacities to reduce elimination of customers pain and increasing customer service for a greater personalized experience. Long term strategic fit will be focused on changing retailers towards the future(Mackenzie, 2009). The business model will aim at deciding on a technology application. Mission: The mission of the organisation will be to incorporate long-term sustainable strategic product innovations. Vision: The vision of the Company is focused on creation of fast fashion trends augmented with AR and VR. Goals: Goal for the Company will be focused on developing consistently innovative products that cater to market tastes of customer segment. Objectives: Objective of the Company will be multifarious that will include divergent product creating opportunities. Another objective will be to attract significant shareholder investments into innovation as well as product development. Strategies: Strategic endeavors for the Company will be aimed at keeping pace with integrated technologies along with market demands which are key focus of competitors. Tactics: Tactics deployed by the Company will be focused at enhancing speed and efficiency across all its operational processes. In order to accomplish long term strategic fit, the hypothesis will be developed for the study. Null Hypothesis (H0) will aim at establishing technological integration as mobile devices cannot create a customer satisfaction platform. On the other hand, alternate hypothesis will aim at establishing mobile technological integration casing an impact of ease of customer service(Glazer, 2010). In order to establish cost benefit approach for the study with a long-term focus there will be integration of extensive analysis. The following is the cost benefit analysis for the long term strategic fit accordance to deliverables in month wise data(Ciptawilangga, 2009). Month Cost Benefit January 60,000 250,000 February 90,000 650,000 March 40,000 310,000 April 80,000 450,000 May 100,000 330,000 June 95,000 120,000 July 65,000 170,000 August 70,000 230,000 September 50,000 280,000 October 40,000 310,000 November 30,000 290,000 December 150,000 400,000 Product Roadmap and minimal viable product for Virtual Reality and Augmented Reality With advent and integration of AR and VR with that of technological trends a product roadmap for retail products is designed(Kinateder, 2014). This product roadmap includes several features and functionalities that are integrated into making of the product. The firm will aim at developing products for home dcor, utensils, other decorative furniture and fixtures that consumers can easily purchase while sitting in comfort of their homes. The product roadmap in this case has been divided into four quarters in the year where a step will be achieved in each quarter. Initially the firm will be focusing of short term strategies and then later there will be a focus in regards to long term strategies. Short Term Strategy Long Term Strategy 2018 Q1 Q2 Q3 Q4 Jan Feb Mar Apr May June July August September October November December Product Development Idea Launch Product Development Integration with VR Integration with AR Product Delivery Marketing Competitive Strategic Inputs Customer Analysis Marketing and Idea Building Advertising Technology AR Integration VR Integration Technological Updation At every step of product development, a integration effort will be made in order that the products can be presented in VR and AR arrangements. Technological fit for the products such that customer can have an unique experience from various products can easily be determined. VR and AR technologies which can easily adapt to and be responsive in mobiles can deliver significant competitive advantages for the Company. Integrations of Virtual Reality and Augmented Reality in the selected industry In Australia there has been significant incorporation of VR and AR technologies with that of various products across the retail industry(Vrechopoulos, 2009). While the firms products may be deemed to be attracting customers and highly profitable in nature it will not be able to extend core competency associated with that of the firm. The firm has to first decide technology that it will adapt for each of its application. VR makes consumers experience a simulated world which can be made use of by way of headsets and controller. Easier technologies are more popular amongst consumers compared to others which are not(Pantano, 2012). The firm has to realize that consumers in retail Australian segment purchasing home dcor items are not very familiar with VR integrated platforms. The firm has to decide if it will offer its products across mobile telephony devices and such platform will be available within the stores or out-of-store usage(Ruppert, 2011). This will allow the firm recognize gre ater challenges and identify the environment in which it might be facing diversified constraints. Budget and time related constraints is another aspect which the firm has to realize while integrating in VR and AR related technologies. All application integration needs to be centered around resolving customer related challenges such that they are able to understand value proposition(McGray, 2008). The product offered and launched by the Company needs to be different from available category of products such that it is able to curve a niche and competitive advantage for the Company. Then integrating in VR and AR might be a value addition for further extension of product related scopes. Conclusion In order that the firm is able to develop its product and extend technological application successfully it needs to adopt various steps. The following recommendations will allow the firm to overcome its pertinent challenges and grow in the future. The firm needs to identify products that have high demand in the market and are retail once. Retail products offered by the firm have to be highly differentiated from various products available in the market. The firm needs to price its products at an attractive levels such that it is able to attract significant number of customers. Often pricing strategy of the firm decides its capability to emerge as successful or as a failure. In this case selecting a highly priced product for launch can lead to tremendous losses for the Company hence, it should adopt a competitive product. With technological adaptation as well as with various developments, the firm needs to aim at setting concrete financial goals. Financial engagement goals or engagement can help create value as well as opportunity for the current business. Financial goals of the Company coupled with AR and VR technologies has to be evaluated frequently in order to achieve targeted outcomes. AR and VR technologies into retailing have to match business model for generating greater revenues or profitability. At every point a match has to be made such as to establish a fit between business models and developments in this field. The firm should aim at attracting equity financing for its technologies. Investment in this sector is growing at a rapid rate, hence making investments in this domain will help retailers establish competitive advantage within the industry. Reference Lists Altberg, E. F. 2007. U.S. Patent Application No. 11/738. 170. Castronova, E. 2008. Exodus to the virtual world: How online fun is changing reality. Palgrave Macmillan. Ciptawilangga, Y. 2009. U.S. Patent Application No. 12/474 . 202. Dholakia, R. R. 2009. Retail web site interactivity. . International Journal of Retail Distribution Management, 821. Edeker, A. M. 2007. U.S. Patent No. 7,269,632. Washington, DC: U.S. Patent and Trademark Office. Gaos, M. 2008. U.S. Patent No. 7,319,992. Washington, DC: U.S. Patent and Trademark Office. Glazer, E. H. 2010. U.S. Patent No. 7,680,694. Washington, DC: U.S. Patent and Trademark Office. Guidi, G. M. 2010. Virtual reality for retail. In Virtual Systems and Multimedia (VSMM), 2010 16th International Conference on . IEEE, 285-288. Guven, S. O. 2009. Social mobile augmented reality for retail. In Pervasive Computing and Communications, 2009. PerCom 2009. IEEE International Conference on. IEEE, 1-3. Kinateder, M. R. 2014. Virtual reality for fire evacuation research. In Computer Science and Information Systems (FedCSIS), 2014 Federated Conference on (pp. 313-321). IEEE, 313-321. Mackenzie, K. B. 2009. A framework for evaluating business management lead users virtual reality innovations in Second Life. Electronic Commerce Research, 183-202. McGray, F. A. 2008. McGray, F., Adorable, A. T., Yabot, J. T., Pestelos, C. P. 926. Pantano, E. . 2012. Innovation in retail process: from consumers experience to immersive store design. Journal of technology management innovation, 198-206. Ruppert, B. 2011. New directions in the use of virtual reality for food shopping: marketing and education perspectives. Spreer, P. . 2014. Augmented reality in retail: assessing the acceptance and potential for multimedia product presentation at the PoS. Transactions on Marketing Research, 20-35. Vrechopoulos, A. A. 2009. Virtual reality retailing on the web: emerging consumer behavioural patterns. The International Review of Retail, Distribution and Consumer Research, 469-482.